Objectives:

1.     Upon completion of this session, participants will recognize the importance of media engagement for the pediatrician and describe the various platforms available

2.     Upon completion of this session, participants will be able to build relationships with media influences and understand the mechanisms to engage meaningfully with media

3.      Upon completion of this session, participants will review essential media interview skills and describe the “dos and don’ts” and how to deliver an effective message

Speakers:

Seth Kaplan, MD FAAP

Valerie Smith, MD, MPH, FAAP

Lauren Gambill, MD MPA FAAP; 4900 Mueller Blvd, Austin, TX 78723 (210)413-1471; needed for workshop